Background Of Apple Inc Commerce Essay

Background Of apple Inc Commerce Essay apple Inc. is a family that designs, manufactures and food securities industrys mobile communication and media devices, individualized ready reck one and only(a)rs, and port fitted digital music players. apple Inc. too sells a variety of relate softw ar, services, peripherals, networking sources, third-party digital satiate and applications. The political party sells harvest-times and services such as iPhone , iPad , Mac , iPod , apple TV , a portfolio of imbiber and professional softw ar applications, the iOS and Mac OS X operating bodys, iCloud , and a variety of accessory, service and g get along with mo rose wineerings. Further more(prenominal)(prenominal)(prenominal), the smart set also sells and delivers digital content and applications through online stores the iTunes Store, App Store, iBookstore, and Mac App Store. The phoner sells its increases globally through its retail stores, online stores, choose sales forc e, through third-party cellular network carriers, t turn up ensemblesalers, retailers, and repute-added resellers. Not alone that, the order sells a variety of third-party iPhone, iPad, Mac and iPod compatible harvests. The partnerships target market is polish off employr consumers, small and mid-sized businesses (SMB), and education, enterprise and government customers.Steve Jobs, Ron Wayne and Steve Wozniak were the founder of orchard apple tree Inc. In 1976, they invented the offset apple reckoner which consists of not only circuit t equal to(p) with costs under $700 in Palo Alto, California.They betterd the first apple computer by adding one-megahertz processor and named orchard apple tree II became first mass- bring aboutd computer in year 1977. apple officially became a public traded high society in 1980. orchard apple tree Inc. continued developing a go against computer in later geezerhood and the first personal computer with feature which has a mo usage for na vigating and desktop icons and folders called Lisa keep up this product unavailing to stay in the market due to tall cost of end product.On 2007, apple had kicked off the era of the touch screen smartphone with the invention of first iPhone. This innovation has make a huge modify in the smartphone market be rejoinder a crap it caught the attention of the consumers. On 2010, again apple unveiled the iPad tablet computer and orchard apple tree has passed Microsoft as the largest US engine room confederacy in term of market value in May.On 2011, the co-founder Steve Jobs announced his fall as chief administrator Officer of orchard apple tree due to health hassle and the question direct Officer, Timothy D. get took over his place as the mod Chief Exe crookive Officer of apple.In 2012 September, orchard apple tree has introduced its advanced iPhone 5 which is the lighter, capillary and more powerful of its mobile devices. This young product captured the attention o f the whole world by acquire a pre- assure of 2 one million million million and it is twice than the previous iPhone 4S.PlanningApple is committed to to bring the outgo personal computing let to dissimilar groups of battalion like students educators, creative professionals and consumers nearlywhat the world through its innovative hardwargon, softw are and Internet offering.Retrieved from Apple, 2009 Annual Report.Apple Inc. is in a competitive and fast-paced business environment. Everything might change take down in the next second. Therefore, it is important for Apple Inc. to be frontwards of its competitors. In order to provide the opera hat technology experience to customers, employees are given the exemption to improve products if they found any affairs after they utilise product. Employees do not read to go under procedures that provide consume a lot of times. The issues of the product might be the weakness of the company if it is not improve or solve.Apple Inc. plan to realize strike out loyalty in customers. The mission in Apple Store is to nurture and build loyalty in customers. Apple Inc. believed that educates customers are important to build customer loyalty. Therefore, free workshops are offered to people with different level of experience to know more about their clean Apple products. Basics of Apples product flowerpot be learnt in the workshop. Experiences are circumstancesd by those who unfeignedly understand Apple products to the serveees of the workshop. A One-to-one formulation program is also offered to customers who project bought a new Mac. In the program, there are collar types of train choices, which are personal training, group training and open training. If customers are having a technical caper of their Apple products, they may seek dish out from Genius Bar where geniuses are available there. The expertise of the geniuses deal table service customers to troubleshoot the chore of their Apple products. In 1990s, Apple Inc. began to concern about the environment. Efforts are do to minimize the impact of Apple products hand over on the environment. Chemicals were phased out in producing Apples products. Apple Inc. came out with mercury-free backlit display of Macbook Pro, bromine-free printed circuit board laminates, and more. In 2002, Apple Inc. achieved a recycling rate of 41.9% based on the section of weight from the 2002 sales. The introduction of Apple Battery Charger give the bounce ease reduce the battery lavishness by 78%. Apple has introduced galore(postnominal) application programmes like iTunes, Apps Store, iCloud, iBookstore, Newsstand and more. The introduction of these application programmes had reduced the traditional employment of CDs, DVDs as storage devices for multimedia Papers for production of literary works.Apple Inc. does not play featured games with its competitors. Instead, Apple Inc. is more centreed on its friendship business than its competitor s. For the engineers of Apple Inc., their mission is to enter out with nifty innovative products. The engineers of Apple Inc. are driven to innovation. They are encouraged to flow out with products that endure challenge the status quo.OrganizingApple executive director team upThe ecesisal chart above clearly showed that Apple Inc. is a available organizational structure which grouping employees by similar or related occupational specialties. Group employees by similar specialties shadow make them at rest and satisfied because it gives them the opportunity to speak in the same language as their peers. The organizational chart also showed that all of the senior vice presidents are directly reporting to the chief operating officer of the company, Tim Cook, because of the wide span of control of the company.Apple Inc. is operating under organic organization structure that has highly adaptive, justify and flexible, which allows company to change rapidly as required. Employees in the company own the freedom to go in and improve the product if they found an issue that b some othered them by without having to deal with layers of bureaucracy to get approval. This freedom can make Apple Inc. responds quickly to conundrums and improves their products faster.On the other hand, if businesses managed their money as carelessly as they manage their people, most would be bankrupt. Recently, Apple Inc. has provided training program for the new hiring employees to improve their ability to perform on the job, thus, training can change employees certain skills, knowledge, attitudes or behavior. subsequently this training, the company can easily put the right people into the right jobs to avoid waste both gentleman and financial capital.Since there is no longer ecosystem to support manufacturing in United States, Apple Inc. decided to manufacture its products in chinaware and cooperate with the worlds largest maker of electronic components, Foxconn. The main reason o f Apple Inc. manufactures products in China is the efficiency but not about the cost. Chinas workforce is oft hungrier and more frugal compare with United States. Foxconn can recruit 3000 of workers all-night and China also provides engineers to set up the assembly lines in order to expand the production of iPhone.Furthermore, Apple Inc. does not allow the use of small labour. Suppliers of the company must follow the minimum age for employment in that country, or the age of completing compulsory education in that particular country. The company provide require suppliers to return underage labors to school and collapse for the educational expenses, living allowances, and lost wages for 6 months or until the labor reaches 16 years old if the company found out that suppliers use underage labor.LeadingSteve Jobs, the co-founder of Apple Inc. and the Chief Executive Officer of Apple Inc. forward 24 August 2011. He graduated from Homestead spunky in Cupertino, California in 1972.Af ter that, he attended Reed College but he just studied for one semester and he was dropped out. In 1976, Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple.In 1985, Steve Jobs got kicked out of Apple Inc. by John Sculley. In 1997, Steve Jobs has returned to Apple Inc. and started to terzetto the Apple Inc. The first t pack was to make the Apple Inc. more strain on what product should be produced. He told all his team members to focus on four great products, one for each quadrant. By getting Apple Inc. focus on just making four computers, he saved the Apple Inc. He said that Deciding what not to do is as important as deciding what to do. He is also cut down all the unnecessary products, services, merchandise, packaging and more. On the last solar sidereal day of each year, he testament stand in front whiteboard and ask What are the ten things should be doing next? He likes to hear what is the employees liking on the Apple Inc products, so that they can induce more new p roducts to the market.Next, Steve Jobs always warn the employees to simplify the device and software because the first marketing brochure of Apple Inc. declared that simplicity is the ultimate sophistication. This simplification can create competitive advantages among the competitors because the competitors products are much more complicated to use. Steve Jobs simplicity came not by ignoring decomposableity but rather by hold in it.On the innovation, Steve Jobs did not merely to catch up the competitors but is to spring over them. For congresswoman, Steve Jobs was mortified when he found that the slot drive of his iMac could not burn CDs. When facing this problem, Steve Jobs has come out a solution which is create the iTunes store and iPod to reinventing access to music.On 24 August 2011, Steve Jobs has left wing his adjust as Chief Executive Officer due to the health problem he approach and his position was took over by Timothy D. Cook who was the Chief Operating Officer o f Apple Inc.Now, Timothy D. Cook is the Chief Executive Officer of Apple Inc. He studied MBA in Duke University, and he was also a Fuqua scholar and Bachelor of Science Degree in Industrial Engineering from Auburn University. Today, Apple Inc. has almost 73,000 employees is under the leading of Timothy D. Cook. Since he took over Apple Inc., Tim Cook successfully steered the company through controversies at Foxconn factories overseas and the success of release the iPhone 5 and iPad mini. The iPhone 5 was released on 21 September 2012 and it achieved pre-order of 2 million over 24 hours and it was double the 1 million the iPhone 4S.Besides, Tim Cook has utilize his leadership elbow room to change the company environment. For example, the Apple Inc become more corporate, putting more focus on actional efficiency while still pains to maintain the unique culture Steve Jobs forged as the Chief Executive Officer. Timothy D. Cook is much more approachable compare to Steve Jobs. He has no problem to meet with the investors and sometimes he depart take aim meal with his employees which is rarely did by Steve Jobs.ControllingIn controlling, the task of double-decker is to monitoring performance, evaluate how well the organization has achieved its goals and to take clearive actions as needed to maintain or improve performance. The ex- chief executive officer of Apple Inc., Steve Jobs monitors the performance of Tim Cook, the ex-COO of Apple Inc. when he was still around. In Steve Jobss resignation letter, he has named Tim Cook as the next chief executive officer of Apple Inc. This backup plan makes Apple Inc. able to cope with distrust.To the Apple Board of Directors and the Apple CommunityI deem always said if there ever came a day when I could no longer meet my duties and stomachations as Apples CEO, I would be the first to let you know. Unfortunately, that day has come.I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chair man of the Board, director and Apple employee.As far as my successor goes, I strongly root on that we execute our succession plan and name Tim Cook as CEO of Apple.I believe Applesbrightestand most innovative days are forrader of it. And I look forward to watching and contributing to its success in a new mapping.I need made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.SteveRetrieved from http//www.apple.com/pr/library/2011/08/24Letter-from-Steve-Jobs.htmlAfter the death of Steve Jobs, Apple Inc. hasnt release anything big and new. But it has built better iPhones and iPads. Apple Inc. announced that pre-order of its iPhone 5 topped 2 million in just 24 hours, and iPads sold 3 billion in 3 days. The quarterly profit of Apple Inc. climbed to $8.2 billion on revenue that rose to $36 billion on the backs of hot-selling iPhones and iPads. Within one year, Apple Inc. share increased and the companys value has a lmost doubled since Steve Jobs death.Apple Inc. manufacturers continually improve electronic technology so that company can offer more power in a little package. Apple continually offers smaller devices to the market before the competition. Macbook Air, the thinnest laptop on the market is the prime example of the product in the market. This idea introduced by Apple introduced idea before their competition, so they able to accomplish these feats in record time with streamline workflow processes and automation.Apple Inc. recently came out with Apple Supplier tariff 2012 Progress Report that details their effort to improve workers protection and pulverisation condition. Apple Inc does not allow the use of underage labor, if workers had either left or reached legal working age by time of the audit, they pull up stakes take immediate tonic action.On 28th September, 2012, the CEO of Apple Inc. Tim Cook has written an apologize letter on Apples website regarding with the Maps drama t hat been blossom forth with the introduction of iOS 6.To our customers,At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell petty on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.We launched Maps initially with the first indication of iOS. As time progressed, we valued to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, flypast and vector-based stand fors. In order to do this, we had to create a new version of Maps from the ground up.There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS substance abusers with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the be tter it will get and we greatly appreciate all of the feedback we have received from you.While were improving Maps, you can try alternatives by downloading map apps from theApp Storelike Bing, MapQuest and Waze, or use Google or Nokia maps by deprivation to their websites andcreating an iconon your home screen to their web app.Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.Tim CookApples CEORetrieved from http//www.apple.com/letter-from-tim-cook-on-maps/What make Apple Inc. success?Apple Inc. leads the market by introducing the first iPhone. Apple Inc. is growing day by day under the leading of Steve Jobs. Steve Jobss leading style that emphasizes perfection had produced iPhone series that is widely accepted by all market segment. Steve Jobs knew well about technology, market and art so he combined all together when tho ught process of new product. Engineers in Apple Inc. considered on the quality of the product rather only generates profit. Unlike other competitors, Apple Inc. does not simply come out with a product that is incomplete or dissatisfied. For example, competitors such as Samsung often come out with new products however its products always have problem. Apple Inc. concerns on environmental issue not only save the production costs while also build good bod of corporate. Apple Inc. provides variety sources for consumers to solve their problem when they face any problem with the products. Free workshop and Genius Bar where geniuses can support customers to troubleshoot the problem of their Apple products. This will help consumers to understand better and know more advantages of Apples product.ChallengesApple Inc. faces challenge in Tim Cooks leadership. Since the way Tim Cook leads is different from Steve Jobs accordingly employees need time to cope up with the new leading style. Steve Jobs accentuate perfect in production of products therefrom employees are given thrust to maximize the perfection however Tim Cook is more flexible. This might cause the quality of Apples product to decrease. engine room is also a challenge for Apple Inc. Technology improvement is an uncertainty, no one will know when theres new technology will be invented. Apple Inc.s product is based on technology therefore if theres no technology advancement, Apple Inc. will not able to produce new product.Competitors are one of the major challenges faced by Apple Inc. Google new invention of operating system called mechanical man had threatened Apple Inc.s iPhone Operating System. This is because Android can be used in various smartphones such as Samsung, HTC and Sony Ericsson but iOS can only be used in Apple Inc.s products. Android system and iOS system is quite similar, consumers whose purchasing power is low will choose to procure other products this will eventually affect Apple Inc.s sales.Critique of Apple Inc.If you fail to plan then you plan to fail. Planning plays an important role in every organization and same goes to Apple Inc. The company gives employees the freedom to improve the product if they found any issues after they used product without approval needed. Planning has to accomplish with the companys mission. Apple Inc.s mission is to educate and build loyalty in customers. To achieve their mission, Apple Inc. conducts free workshops to people with different level of experience to know more about their new Apple products. Customers can learn basics of Mac, iPod, iPad or iPhone in the workshop. This will help to build customer loyalty however will consume a lot of time and might not work. Time is precious to the people nowadays therefore will people spend time to attend the free workshop? This is should be considered. Apple Inc. will not able to build customer loyalty if customers do not attend the workshop. Apple Inc. focuses on its own business rat her than its competitors this will help them produce a better product but too focus on its own business will cause them unable to compete with its competitors. Technology will improve day by day, if Apple Inc. only focuses on its business, the companys position as market leader will be taken by other competitors such as Samsung.Apple Inc. practices organic organization structure which will let the company to run more effectively. Employees are given freedom to improve the products when they found out any problem of the product, this will help the company to solve the products weakness faster. Yet this may also brings negative impact on company. Improvement done by employees does not require approval from top management, if the changes done by employees had made the product worst this will destroy companys reputation. For example, changes made on one of the apps had clash with another apps and cause the products certain function unable to function. Apple Inc. does not allow underage labor to participate in the production of their production but Apple Inc. unable to ensure that this will not happen. This is proven when Apple Inc.s largest contract manufacturer, Foxconn has acknowledged hiring labor who ranged in age from 14 to 16 in a Chinese factory. This is not against human rights while companys reputation will be affected as well.Apple Inc. is very successful under the leading of Steve Jobs however his leading is not perfect because no one is perfect. Steven Jobs emphasized simplification in creating its product however its product is still difficult to use especially for new user. Apples products dont come along with manual booklet therefore new user will nonplus difficulty during their first time of using Apples products. This will cause users to switch to other brand due to inconvenience of the system. Besides, Jobs solution which is create iTunes store and iPod to reinventing access to music solved the problem of iMac that unable to burn CD however use rs cant transfer music to other devices. This became a weakness of Apples products. iPhone 5 s pre order is double from iPhone 4 because Apples user expecting a better version of iPhone however function of iPhone 5 didnt not change much where this disappointed the users and if iPhone 6 is introduced the pre order will drop where eventually will cause the sales to decrease too. ethical controlling is required to manage a company. Without controlling, the company will obturate down any time. Steve Jobs named Tim Cook to flip-flop his position as CEO of Apple Inc. after monitoring his performance, this will ensure the companys daily operation to go well. However, what will happen to Apple Inc. if Tim Cook resigns due to some reason? Who will be the next CEO of Apple Inc.? This will influence the companys market share. Apple Inc. should train few candidates that can take over the CEO position. Introduction of iOS 6 by Apple Inc. had problems with the Maps therefore the current CEO of Apple Inc., Tim Cook suggested others alternatives map apps that can be downloaded from Apps Store such as Bing and so on while the company is improving the maps. Tim Cooks suggestions help to solve customers problem however this also proven that their product can be replaced by others. Customers will not need to buy Apples product anymore since other product can replace it and Apples product is much higher than the others.ConclusionApple Inc. is a company that focuses on technology products. Steve Jobs was the important person who lead to the success of the company and currently replaced by Tim Cook. For Steve Jobs, the mission of Apple Inc. was his mission also. He mean to come out with extraordinary smart phone or technology gadget that will meet or doing better than the expectation of customers.Apple Inc. has organised well its resources to accomplish the goals of the company. If one of the resources fails to organise properly, Apple Inc. will not be so successful like today.St eve Jobs is a close maker as he can make a correct decision that what product they should produce and what should not for their company products. After resignation of Steve Jobs, Timothy Cook has take over his position as new Chief Executive Officer. Timothy Cook is a person who can easily communicate and interact with his employees. This can make the employees work harder to the company. Managers of Apple Inc. always monitors the performance of the subordinates, provide backup plan to cope with uncertainty and evaluate how well Apple Inc. has achieved its mission. Tim Cook is able to take corrective action to overcome the problems that occur in Apples products.Managing an organization is a complex activities, effective manager must own many kind of skills, knowledge and ability. worry is an unpredictable activity. Making the right decision is difficult even effective managers often take mistakes, but Steve Jobs learn from their mistakes and continually find way to increase compan ys performance.Planning, organizing, leading and controlling are essential split of a managers job. Performing these four activities successfully is important for effective management. Management is very important for a successful company, Steve Jobss leading had proven this.